Our Mission

Actually, it should be called our “Our Conviction”.

We all know that mission statements are super crony and way too corporate. Conviction is a much better word to describe our desire to make the world a better place for everyone. This is why when someone asks what we do, I say “Change Lives” with conviction. We are not a tech company. We are helping people who help other people that happen to use tech to accomplish our goals.

For us, a “tech company” is folks that use technology and investor money to exploit more people at ever faster rates to make massive returns on investment. Which stands in direct conflict with our principle and stated goals.

Our Trigger

ThE moral and ethical wrong that we want to fight to make the world a better place FOR EVERYONE.

Let me start with a number you may or may not know…

Stop and let that sink in for a minute.

Billions of dollars are taken from hard-working people who are just barely getting by. All that money being handed over to pay investors, executives, and spoiled employees. Money goes to their multi-million dollar homes and fancy vacations where they spend more on a single Airbnb rental than most people earn in a year. Commuting on luxury buses with high-speed Wi-Fi and a Barista onboard. Arriving at fancy hi-rise office buildings in downtown San Francisco. Facilities that the vast majority of us will never be allowed to set foot in unless we are cleaning the toilets.

So let’s double click into the two most prominent names in the Gig economy. These numbers from their official SEC government filings; you can get these numbers yourself if you don’t believe me.

Last year, 10 People made $240 Million in one year without spending one minute driving one customer anywhere.

$240,000,000.00

Look at all those zeros. Do you have that many zeros in your bank account? How many rides would 10 people have to give to make $240M?

Do you think that is remotely fair?

But it doesn’t stop with the executives. Let’s look at those employees.

They spend more than half a million dollars per year, per person who doesn’t even drive, much less own a car. Seriously, they don’t even own a vehicle or have a driver’s license. But they love looking down on us from their double-decker luxury buses and luxury high-rise office buildings. Patting themselves on the back for how superior they are over the rest of us.

While the drivers slave away to provide for them and their privileged lives. Spending 70 hours a week behind the wheel to make $50,000 a year. They still need to pay for gas, insurance, car payments, mobile phone, and other expenses. Many drivers make even less.

Looking at these numbers, one can’t help to be angry at the inequality. But it only gets worse. To add insult to injury…

Self-driving robot cars. But those robot cars are not about the future. They are about greed, AND everyone knows it. Forcing drivers to pay for their replacement is morally and ethically wrong. But these companies don’t care; they are driven by their investors to cut costs and maximize profits. Oh, and now they admit to wasting $3.5 BILLION on self-driving cars. $3.5B could have helped a lot of drivers have a better life.

And it is not just those two companies.

Gig worker tech companies have invented a new form of theft and wage slavery. Exploiting those in need to the maximum effect possible. Sucking the lifeblood and future out of our small communities. As every dollar that the driver doesn’t get paid leaves the community forever. Paying for people living lavish lives in fancy cities while the average worker struggles and starves.

But some of you knew that already.

Now don’t get me wrong, I am not preaching socialism or anything of the sort. Actually, it is the exact opposite, free-market forces (you and me) correcting a wrong that has existed for far too long. Ray Dalio talks about the Economic Inequality built into the current system that needs to be solved. That capitalism needs to be reformed in a way that benefits the masses. 

You are very folks working with us to make this a new reality. Creating a new economy where the workers are first, and the investors are last in the value chain. This is the opportunity to begin that reform now, to rebalance it in a way that benefits the majority, not the privileged minority. Building a new economy out of the ashes of the old.

This is what “Changing Lives” means to us and what we are at war against. When we are successful together, we will have rebalanced the system to put more money back into the pockets of the average folks. Thereby creating healthier communities around us. Creating better places for all.

To me, personally, this is the way the of the real Silicon Valley. The OG Silicon Valley of Steve Jobs, Hewlett & Packard, the Loughead brothers (Lockheed-Martin), the Holt brothers (Caterpillar), Philo Farnsworth (invented the television), and countless other investors and dreamers that called this place home. A place that burns down the old empires and replacing them with better ideas and products focused on making the future a better place for everyone. This is the Silicon Valley we are bringing back to the world.

It is our hope that you’ll join us in this adventure.

So let’s go onto the next section; what is a Hefe?